Veri Soda | Brand Development + Creative Production
Dedicated Studio Artist | The Martin Agency | Veri Soda team
Veri was a new low-calorie, organic soda that the Martin Agency helped launch in the US market, developing the visual + brand identity, online presence, and packaging. As the dedicated Studio Artist on the Veri Soda team, I collaborated with designers to finesse the patterns used throughout the visual identity system. Working within the strict FDA guidelines, I readied the packaging files for printing on cans. Additionally, I prepared digital and print media, promotional materials, and social media content for a soda that was “Truli Different.”
Social Engagement + SXSW Swag
As part of an effort to introduce Veri Soda to new markets at SXSW, the Martin Agency team developed a selection of promotional materials. Using the established flavor patterns, I created several premium items with the distinctive Veri branding. And for Valentine’s Day 2014, I designed two illustrations featuring the iconic flavor shapes for Veri Soda’s social media.